Warna Dairy enters the ice cream segment in India, expanding its product portfolio while strengthening its core focus on purity, quality, and farmer trust.
Warna Dairy launches new ice cream range rooted in purity, direct farmer sourcing and quality focus to meet rising demand for premium dairy products.Warna Dairy, a respected dairy processor in Maharashtra, India, has expanded its product portfolio with the launch of a new ice cream range, reinforcing its long-standing commitment to product purity and farmer support. The formal unveiling on January 19, 2026, signals the company’s move into value-added dairy segments amid growing consumer demand for trusted, high-quality dairy desserts.
At the launch event, Sudhir Kamrekar, Executive Director of Warna Dairy, reiterated that the brand’s success has been built on a direct and transparent sourcing model, procuring pure milk directly from farmers across multiple villages in the state. This village-centric procurement is credited with strengthening consumer confidence in both traditional products and the newly introduced ice creams. Quality assurance remains a cornerstone of Warna Dairy’s strategy.
Kamrekar underscored that the business has never compromised on quality or engaged in adulteration, a message that resonates amid heightened consumer focus on milk purity and transparent dairy supply chains. The company also sources milk from its own well-maintained herds of cows and buffaloes, cared for through scientific and ethical practices .The new ice cream range will be distributed through Warna’s existing network of partners, with an emphasis on leveraging distribution channels to compete effectively in a crowded market.
Distributors were recognised at the launch for their contributions, highlighting the role of sales partners in scaling new dairy offerings. Warna’s entry into the ice cream category reflects a broader industry trend in India where dairy processors are diversifying into premium and value-added segments, including frozen desserts. These moves align with rising consumer interest in consistent quality, traceability and farm-to-consumer dairy products as the sector evolves.
News Courtesy: Edairy news