MOWI the world’s leading seafood company and a global pioneer in sustainable aquaculture, is proud to announce the launch of its new Norwegian Salmon Fjord Burgers, available at select Sam’s Club stores in the US starting May 2025.
Crafted from Atlantic salmon raised in the crystal-clear waters of Norway’s fjords, MOWI’s Salmon Fjord Burgers offer a delicious, health-forward alternative to traditional burgers. Each patty is rich in omega-3s and high-quality protein, with a crispy panko coating on the outside and juicy, flavorful salmon on the inside.
“We created the Fjord Burger to bring together the best of both worlds — incredible taste and wholesome nutrition,” said Diana Dumet, Sr. Director of Marketing and Category at MOWI USA. “The MOWI Fjord Salmon burgers represent the rare case where an alternative potentially surpasses the original. With exceptional nutrition, versatile preparation options, and undeniable flavor, they deserve a place in every home cook’s repertoire. Whether you’re seeking a healthier burger alternative or simply the best fish burger experience, salmon delivers on both fronts.”
The burgers are available in fresh space of seafood, making them ideal for a quick weeknight dinner, summer grilling, or an elevated brunch plate. One of the advantages of the MOWI Fjord salmon burgers is their versatility in preparation. You can create an exceptional salmon burger using several different cooking methods. They are an excellent option for baking, pan-frying or air frying salmon.