Yuksel Seeds, an international seed company from Türkiye, is celebrating the growing success of Tobralina, a mini-plum tomato variety, in Mexico’s dynamic market. This achievement marks another milestone in Tobralina’s global journey, following strong adoption in key markets such as Morocco and Tunisia.
Launched in the Mexican market in 2025, Tobralina from Yuksel Seeds has received positive commercial feedback from growers and distributors across the country. Tobralina has proven to be a winning combination of grower-friendly traits and consumer-preferred flavor, solidifying its role in the country’s thriving tomato export and retail market.
As global consumer demand rises for affordable, flavorful snack tomatoes grown under mid-tech greenhouse environments, Tobralina is proving to be a variety of choice for growers and value chain partners alike.
Tobralina combines excellent agronomic performance with premium consumer appeal:
- Plant vigor: indeterminate red mini-plum tomato with strong plant habit, short internodes, and balanced productivity.
- Fruit quality: 11–13 g mini-plum tomatoes with attractive red color, rich aroma, and superior taste. Loose harvest format with 15–20 fruits per cluster and long shelf life.
- Disease resistance:
- High Resistance (HR): ToMV, Va, Vd, Fol 0-1, Ff A-B
- Intermediate Resistance (IR): TYLCV, ToBRFV
This mini-plum tomato was also recognized and awarded by the International Taste Institute in 2024, receiving accolades for its visual appeal, texture, and outstanding taste profile—an endorsement of its strong positioning in both professional and consumer markets.
“Growers appreciate Tobralina’s productivity and resistance package, while the value chain is excited about its shelf life, flavor, and market appeal,” said Luis Escobar, Yuksel Seeds Regional Manager for the Americas. “The flavor profile of Tobralina does not change with ToBRFV resistance. Our commitment is to maintain the best flavor while providing growers with the tools they need to achieve superior results,” added Escobar.
“We analyze the volatile organic compounds (VOCs) to understand the composition of our varieties, define their flavor profiles, and confirm that our ToBRFV-resistant varieties retain the aromatic taste that the market prefers,” he concluded.
With Tobralina, Yuksel Seeds reaffirms its mission to combine innovation, resilience, and superior taste, supporting growers and value chain partners worldwide with excellent varieties and retail marketing services while meeting the evolving demands of global tomato markets.
News Courtesy : Freshplaza