Indian ice cream brand Hocco has partnered with Mirzapur: The Movie to introduce the Bullet Ice Cream, a limited-edition product inspired by one of the franchise’s most iconic symbols.
The collaboration extends Mirzapur’s bold pop-culture identity into the consumer space, blending entertainment with an immersive food experience.
The launch was announced by Hocco’s Vice President – E-commerce, Prathamesh T., who described the collaboration as “as bold, unexpected and unapologetic as the show itself.” He added that the product brings together pop culture, nostalgia, and a whole lot of flavour, delivering the complete Mirzapur vibe to fans.
As part of the campaign, the Bullet Ice Cream will be available across leading quick-commerce and retail platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, BigBasket, and Huber & Holly outlets. The initiative highlights the growing trend of entertainment-driven brand.