The new beverage brand introduces Classic, Lemon and Peach variants with no added sugar, sweeteners or preservatives.
SIX6R has launched its clean-label sparkling water brand in India at ₹79 per can, entering the beverage market with a focus on simple ingredients, bold flavours and youthful packaging. The brand aims to offer consumers a refreshing alternative to conventional carbonated drinks without compromising on taste or product appeal.
The initial range includes Classic, Lemon and Peach flavours. According to the company, SIX6R is made with carbonated water and fruit flavour, with no added sugar, sweeteners or preservatives. This formulation is central to the brand’s positioning as consumers increasingly examine beverage labels and look for simpler ingredient choices.
SIX6R is positioned as an accessible premium beverage, combining a ₹79 price point with distinctive packaging and a strong youth-oriented identity. Rather than presenting sparkling water solely as a niche or functional product, the brand is seeking to make it a more visible and lifestyle-led choice for Indian consumers.
The brand began building awareness before its official launch through an activation at St. Xavier’s Malhar Festival. SIX6R says it has since developed a social community of more than 20,000 people, supported by energetic content and a distinctly Indian brand personality.
The company was founded by hospitality entrepreneur Karan Nohria and marketing professional Rashi Oberoi. Its founders say the brand was created to address a gap in the beverage category for consumers seeking drinks with a simpler ingredient profile while still offering flavour and an engaging experience.
SIX6R is currently available through its own website, with delivery across India. In Mumbai, the brand is available at Nature’s Basket and Society stores from September 1, 2026.
With its three-flavour launch, clean-label proposition and growing digital presence, SIX6R is aiming to expand the sparkling water category in India and encourage consumers to consider simpler alternatives to traditional sugary beverages.