Bob Evans® is bringing a protein-powered option to the refrigerated side dish category with the launch of its first-ever Protein Macaroni & Cheese.
As the No. 1-selling refrigerated macaroni and cheese brand*, the new variety is delivering 18g of protein per serving in the creamy, comforting dish consumers know and love. Made with real milk, real cheese and dairy whey protein concentrate, the new variety brings a protein boost to a classic favorite without sacrificing the rich, cheesy taste Bob Evans fans expect.
Bob Evans consumers can now find the new mac & cheese in the refrigerated section of Kroger, Meijer, select Walmart stores and other retail locations nationwide including Giant Eagle, Hy-Vee, Winn-Dixie and Giant.
“Protein continues to be an important part of how consumers are thinking about everyday eating, “said Ciare James, senior vice president and chief marketing officer at Bob Evans Farms. “With Protein Macaroni & Cheese, we’re bringing that trend to a category where consumers already turn for comfort and convenience, with a protein-forward spin on a Bob Evans favorite.”
As consumers look for simple ways to add more protein to their day, Bob Evans Protein Macaroni & Cheese offers a convenient, satisfying option that fits seamlessly into busy routines. Nearly half of adults (48%) seek more protein in their diets**, reflecting a growing desire for easy protein-forward options that fit into everyday eating occasions.
This creamy and cheesy refrigerated favorite combines the comfort of a classic mac & cheese with the added protein many consumers are seeking. Ready to heat in the microwave in just minutes, the new heat-and-eat classic makes it easy to enjoy a delicious, protein-packed option whenever hunger strikes.
“Macaroni & Cheese has always been about comfort, and people shouldn’t have to choose between the comfort foods they love and the protein they’re looking for,” said Jason Roche, vice president, Bob Evans Farms portfolio.
“Bob Evans Protein Macaroni & Cheese delivers both, with rich, velvety flavor, 18 grams of protein per serving and the convenience of a dish that’s ready in minutes. It’s an easy way to enjoy a satisfying meal or snack while helping consumers refuel for whatever comes next in their day.”
Whether it’s a quick lunch, an easy weeknight meal or convenient anytime bite, Bob Evans Protein Macaroni & Cheese delivers the homemade taste and creamy comfort consumers expect with the convenience they need, while offering 80% more protein per serving than Bob Evans Original Macaroni & Cheese.