Reliance Consumer Products has now launched Joyland flavoured milk in Tamil Nadu, priced at just ₹20. Claiming to be made with authentic dairy ingredients, the company has now forayed into the growing ready-to-drink dairy market, ready to compete with brands like ITC, Amul, Mother Diary, Nandini and more who already have a foothold in the market.
Reliance launches Joyland flavoured milk at ₹20 :
Joyland flavoured milk will be available in multiple flavours such as strawberry, vanilla and pistachio. On Wednesday, the company unveiled the product across social media.
Talking about the launch, T Krishnakumar, Director, Reliance Consumer Products Limited, said in a press note, “Our entry into the ready-to-drink dairy market is a significant step in extending RCPL’s portfolio and widening the choices we offer consumers.”
“With Joyland, we are bringing together authentic dairy ingredients, quality and affordability to make world-class products accessible to more households. Tamil Nadu marks the beginning of this journey, as we build Joyland into a broader dairy beverages portfolio and progressively expand its reach across India,” he added.
Earlier, Reliance made a strong entry into the soft drink market with its ₹ 10 drink, Campa. It clashes with global companies like Coca-Cola and Pepsi. With its milk-based flavoured drinks, Reliance has now also entered the ready-to-drink dairy beverage sector.
Domestic flavoured milk market :
According to a Euromonitor report, the flavored milk market in India is projected to grow by 10% year-over-year in 2026, rising from ₹7,600 crore in 2025 to ₹8,360 crore. Compared to its 2021 valuation of ₹4,420 crore, the sector reflects a 71.95% growth through 2025 and an overall 89.14% expansion over the five-year period, representing a Compound Annual Growth Rate (CAGR) of 13.59%.
News Courtesy : Livemint