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Reese’s Brand Did It Again – Meet Your New Favorite Snack, Reese’s Filled Pretzels

You may want to sit down for this. Reese’s, the No. 1 candy franchise in the US1 just dropped a new snacking sensation. Introducing Reese’s Filled Pretzels – the crunchy, peanut-butter packed combo you didn’t see coming but absolutely needed. (Here’s a napkin, you’re drooling.)

We may have reached the summit of snacking with this one. Picture the center of a Reese’s nestled inside a crunchy pretzel—a mouthwatering combination that perfectly balances salty and sweet. The secret to this treat? A thick and creamy peanut butter filling that delivers Reese’s iconic taste. The snack aisle just got a lot more awesome.

“We know our fans are always on the hunt for new ways to get their Reese’s peanut butter fix and trust us, this one’s a total game-changer,” said Natalie Perera, Director of salty snacks at The Hershey Company. “Crunchy, creamy, sweet, salty – it’s like the snack universe finally got it right. One bite, and you’ll get it.”

Whether it’s game day, movie night, or a 3 p.m. snack attack, Reese’s Filled Pretzels are the ultimate snack satisfaction. The best part? Reese’s Filled Pretzels are rolling out nationwide right now in three sizes:

  • 5-ounce bags (for snacking when you’re on the move)
  • 9-ounce pouches (just the right size for a me-time snack break)
  • 18-ounce jars (big enough to share…if you’re feeling generous

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