Akshayakalpa Organic is expanding its protein offerings with a new high-protein milk. This follows the successful launch of their high-protein paneer. The brand aims to make protein a regular part of diets, not just supplements. They are investing in infrastructure and plan to enter the Mumbai-Pune market by FY29. Yoghurts and buttermilk are also identified as future growth drivers.
Organic dairy brand is doubling down on India’s emerging protein consumption trend with the launch of its high-protein organic milk, following the success of its high-protein paneer introduced earlier this year. The brand, which currently clocks Rs 45–46 crore in monthly revenue, expects the protein portfolio to contribute 10 per cent to its topline by March 2026, CEO Shashi Kumar told ETRetail.
“Protein deficiency is a real problem in India; data shows nearly 60–70% of people are protein-deficient. While consumers are trying to fix it through protein shakes and powders, we wanted to solve it through a regular diet,” Kumar said, adding that Akshayakalpa’s strategy is to make protein consumption part of everyday food habits, not an external supplement.
The newly launched high-protein milk, priced at Rs 100 for 250 ml (roughly Rs 4 per gram of protein), offers 25 grams of protein per 250 ml, making it comparable to whey protein in nutritional value, according to the company. The product, soft-launched to around 5,000 consumers via the brand’s app, has already recorded a 60 per cent repeat rate, Kumar said.“The feedback has been very encouraging.
Even consumers who take protein scoops are looking for ways to integrate protein into their regular meals. That’s where our proposition finds resonance,” he noted.From a production standpoint, Akshayakalpa appears well-positioned to scale the new category. The company currently operates three processing clusters in Tiptur (Karnataka), Chengalpattu (Tamil Nadu), and Mahbubnagar (Telangana) and has invested Rs 150 crore over the last two years to strengthen backend infrastructure.
A new processing facility is being planned near Mumbai, with sourcing partnerships developing in the Nashik belt to support western market expansion.“By FY29, we’ll definitely enter the Mumbai–Pune market,” Kumar said, adding that the brand’s long-term goal is to build a 10–15-year play in the protein category rather than chase short-term hype.Currently, Akshayakalpa expects to close FY26 with Rs 550 crore in revenue, up from Rs 395 crore last fiscal.
Beyond protein, the company is also betting on “Yoghurt and buttermilk are two very low-key categories that can do exceptionally well. We’ll launch 11 variants of yoghurt and buttermilk across three cities in January 2026, and buffalo milk in Hyderabad in December 2025,” Kumar said.
News Courtesy: The Economic Times