According to Heritage Foods, paneer is inherently a fresh dairy product made from pasteurised milk for refrigerated consumption within a limited shelf life and is neither dehydrated, reconstituted nor frozen.
Heritage Foods has clarified its position on the show cause notice issued by the Food Safety and Standards Authority of India (FSSAI) regarding certain expressions used on the packaging of its Fresh Paneer product, stating that.
According to Heritage Foods, paneer is inherently a fresh dairy product made from pasteurised milk for refrigerated consumption within a limited shelf life and is neither dehydrated, reconstituted nor frozen.
The company stated that its paneer is manufactured using fresh pasteurised milk, packed immediately after production under hygienic conditions, transported and stored through an uninterrupted cold chain, and sold exclusively as a refrigerated product without added preservatives for extended shelf life.
Heritage Foods said the use of the word “Fresh” accurately distinguishes the product from frozen, preserved or long shelf-life alternatives available in the market. It added that the packaging carries all mandatory declarations, including the manufacturing date, use-by date and storage instructions, enabling consumers to make informed purchase decisions.
Addressing observations related to the phrase “Health and Happiness”, the company clarified that it is a long-standing corporate slogan reflecting its philosophy of delivering safe and quality food products and is not intended as a health or nutritional claim for the paneer. It further stated that the expression refers to the company’s philosophy rather than describing the product itself.
Heritage Foods said it has consistently adhered to the provisions of the Food Safety and Standards Act and related regulations and values the guidance provided by FSSAI. The company has requested the authority to consider its submissions and said it remains committed to responsible labelling, consumer trust and full regulatory compliance.
News courtesy: ET Retail