Truly Indian has launched its frozen naan variety pack at Costco Wholesale stores across the Midwest region of the United States, expanding its retail presence and bringing Indian flatbread products to more consumers.
The new pack contains eight naans, including four Garlic Naans and four Tandoori Plain Naans. Made in India and flash-frozen for convenient storage and preparation, the products can be kept in the freezer and heated in an oven for a freshly prepared serving.
The variety pack is available at a retail price of $4.99. The launch coincides with the Diwali and holiday season, targeting families looking for convenient food options during festive gatherings. To introduce the products to consumers, Truly Indian organised free sampling demonstrations at Costco Midwest stores on November 8, receiving a positive response from shoppers.
The company credited its retail partnership with Costco Wholesale and Harvest Group for supporting the launch and expanding the availability of its Indian food products in the US market.