Later this month, two new dark chocolate bars and flavours will be available in UK supermarkets thanks to Cadbury Bournville’s contemporary revamp.
Later this month, two new dark chocolate bars and tastes will be available in UK supermarkets thanks to Cadbury Bournville’s contemporary revamp. Cadbury Bourneville is credited.
With a bold new look and two new flavours—Salted Caramel and Chopped Hazelnut—Cadbury Bournville is relaunching its dark chocolate line. Both will be available in UK stores this month.
A complete redesign of the Cadbury Bournville range is part of the refresh, which is the brand’s first significant update in more than 50 years. In addition to reinstating the original Bournville “B” from its 1908 debut, the packaging blends legacy with contemporary influences to create a new take on the brand’s trademark red and gold colours. As a tribute to the brand’s 117-year history, the letter is now displayed on each individual chocolate block.