Britannia Industries launches NIC Bourbon Ice Cream. This combines NIC’s chocolate ice cream with Britannia Bourbon biscuit crumbs. The company reimagines the Bourbon experience. A quirky campaign by The Womb highlights this launch. It shows the choice between biscuit and ice cream. The campaign features an Indian ambassador. It celebrates having both favorites in one bite.
Britannia Industries has introduced NIC Bourbon Ice Cream —a delightful new way to savor the chocolatey flavor you’ve always loved. This indulgent treat combines NIC’s rich, creamy . chocolate ice cream with the beloved chocolatey crumbs of Britannia Bourbon biscuits, offering a cool, delicious twist to a classic favorite.
With the launch of NIC Bourbon Ice Cream , Britannia continues its journey of reimagining the Bourbon experience for consumers, bringing the iconic flavor to a new and indulgent format. Britannia Bourbon has long been cherished for its distinctive flavor, and this partnership with NIC Ice Creams marks an exciting new chapter in its journey to bring the beloved taste to fans in diverse formats.
Bringing this irresistible product to life is a quirky new campaign conceptualised by The Womb. Set inside a global diplomatic arena, the campaign uses a playful scenario to highlight the dilemma between choosing a chocolate biscuit or chocolate ice cream, until NIC Bourbon Ice Cream offers the perfect solution: Love both? Then have both.
Through the humorous film featuring an Indian ambassador caught between tempting offers, the campaign celebrates the joy of having both favorites in one delicious bite. Siddharth Gupta, general manager – marketing, Britannia Industries, said, “NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we’re thrilled to bring this beloved biscuit into a new, delicious format. We’re proud to partner with NIC Ice Creams to create this delightful, indulgent treat.”
Raj Bhandari, director, Walko Food Company said, “We felt Britannia Bourbon and NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon – delicious Britannia Bourbon chunks in rich chocolate ice cream – A must-have if you love Britannia Bourbon and you love NIC ice creams!
Suyash Khabya, chief creative officer, The Womb said, ”Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of ‘chocolate chocolate chocolate’. And now we have one more chocolate – NIC Chocolate ice cream…whatte fun! Continuing with the earlier brand set-up, we’ve woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”
News Courtesy : Brandequity