Tic Tac® Chewy!, the fruity new candy from Tic Tac® is introducing the world to its softer side with its first-ever creative campaign, “Soft on the Inside.”
Tic Tac® is taking a bold step into the chewy candy market with the launch of its newest product, Tic Tac® Chewy! The fruity treat features a crunchy shell with a soft, chewy center that’s designed to challenge everything you thought you knew about Tic Tac. In a first-ever creative campaign titled “Soft on the Inside,” Tic Tac Chewy! showcases how even those with the toughest exteriors can reveal their softer sides after just one bite.
The campaign will include four playful ad spots, each lasting 15 to 16 seconds, and will be set in a variety of unexpected locations, including a courtroom, a tattoo parlor, and even a biker bar. The message is clear: Tic Tac Chewy! is for everyone, no matter their vibe or personality.
Whether you’re a lawyer in a courtroom, a tattoo artist in a parlor, or a tough biker in a bar, Tic Tac Chewy! invites you to let your softer side show. Yann Bastien, Tic Tac’s Innovation Marketing Director, explains, “When consumers think of Tic Tac, they typically think of refreshing mints.
However, this creative campaign distinguishes Tic Tac Chewy! from our mint offerings in a very fun way by highlighting the soft inside of this new fruity, chewy candy. This playful campaign allows the brand to introduce our new candy to existing Tic Tac fans while also reaching new Gen Z audiences.”
In addition to the ads, the Soft on the Inside campaign will be amplified across social media platforms. One notable feature of this initiative is the “Chewy Confectionals” series, where influencers are challenged to answer tough questions that encourage them to reveal their softer sides.
By partnering with influential voices on social media, Tic Tac Chewy! aims to engage with a younger demographic and expand its reach beyond traditional Tic Tac fans.With Tic Tac Chewy!, the brand is hoping to not only introduce a new, innovative product but also bring a fresh, fun energy to the world of candy with a little something for everyone to enjoy. Keep an eye out for the playful ads and join the conversation online to discover your own softer side with Tic Tac Chewy!