New liquid blue color solutions simplify formulation for beverages, dairy, confectionery, and other food applications while supporting the growing demand for clean-label ingredients.
Oterra, a leading producer of natural food colors, has launched a new range of liquid natural blue color solutions designed for the food and beverage industry. The company said the new products are intended to simplify manufacturing processes while helping brands meet rising consumer demand for clean-label, naturally sourced ingredients.
The newly introduced liquid blue colors are formulated for use across a broad range of applications, including beverages, dairy products, confectionery, frozen desserts, bakery products, and nutritional foods. By offering the colors in liquid form, Oterra aims to make dosing, blending, and production integration easier for food manufacturers.
The launch comes as global food and beverage companies increasingly replace synthetic colors with natural alternatives. Consumers are paying closer attention to ingredient labels and seeking products made with recognizable, plant-based ingredients, driving strong growth in the natural colors market.
According to Oterra, the new blue color solutions are designed to provide improved color stability, consistent performance, and formulation flexibility across different food and beverage systems. The company noted that achieving stable blue shades has traditionally been one of the more challenging areas in natural color development, making the new portfolio an important addition for product developers.
The liquid format is expected to be particularly beneficial for ready-to-drink beverages and dairy applications, where manufacturers require easy handling, accurate dosing, and reliable color dispersion during large-scale production.
Oterra continues to expand its portfolio of natural coloring solutions as food brands accelerate their transition toward clean-label formulations. The company said the latest launch supports manufacturers looking to create visually appealing products while aligning with evolving consumer preferences for natural and sustainable ingredients.
With the introduction of its liquid natural blue colors, Oterra is strengthening its position in the rapidly growing natural ingredients market and providing food and beverage producers with new tools to develop next-generation clean-label products.