In a landmark move set to elevate India’s dairy sector, Innoterra’s dairy and cattle feed brand MilkLane has announced a strategic partnership with Milky Mist Dairy, one of the country’s most innovative value-added dairy brands.
The collaboration, valued at over ₹400 crore, focuses on delivering high-quality, traceable milk to meet the growing demands of Milky Mist’s expanding product portfolio.
As part of the agreement, MilkLane will supply 100 KL of premium, 100% traceable milk daily to Milky Mist, ensuring consistent quality and safety across its range of dairy products. The partnership combines MilkLane’s deep sourcing expertise and robust traceability systems with Milky Mist’s advanced processing capabilities and nationwide distribution.
“This partnership addresses some of the dairy industry’s toughest challenges — like antibiotic contamination and aflatoxin risks — through a tech-led, farmer-first model,” said Harish Sharma, Managing Director, MilkLane. “It ensures access to rigorously tested, high-purity milk that meets the highest safety standards—essential for our value-added portfolio,” added Dr. K Rathnam, CEO, Milky Mist.
This initiative is expected to directly benefit over 10,000 farmers, with 95% of payments made directly to bank accounts, reinforcing MilkLane’s commitment to fair pricing and financial inclusion. The partnership also paves the way for broader adoption of MilkLane Aayush, a scientifically formulated cattle feed aimed at improving milk quality and herd health at the source.
With shared values of transparency, sustainability, and farmer welfare, the MilkLane–Milky Mist collaboration is poised to set new benchmarks in India’s dairy ecosystem — championing purity, innovation, and responsible growth.