Organization strengthens dairy industry through evidence-based nutrition research, school milk advocacy, and consumer education focused on the health benefits of dairy foods.
Dairy MAX is strengthening the dairy sector by expanding its focus on nutrition science, consumer education, and evidence-based research to reinforce the role of dairy foods in healthy diets. Marking one year under the leadership of CEO Jennie McDowell, the organization continues to promote scientific understanding of dairy nutrition while supporting dairy farmers across its service region.
A key priority for Dairy MAX has been advocating for the return of whole and reduced-fat milk in school meal programs, supported by emerging nutrition research. The organization points to growing scientific evidence indicating that dairy foods can contribute positively to children’s growth, bone health, and overall nutrition when included as part of a balanced diet.
Dairy MAX is also promoting greater awareness of the “dairy matrix” concept, which suggests that the health benefits of dairy products result from the interaction of nutrients such as protein, calcium, vitamins, and beneficial fats rather than from individual nutrients alone. This science-based approach is helping reshape discussions around dairy nutrition and consumer health.
The organization continues to collaborate with nutrition experts, healthcare professionals, educators, and the dairy industry to communicate the latest scientific findings on dairy consumption. Through educational initiatives and research partnerships, Dairy MAX aims to help consumers make informed dietary choices while supporting demand for milk and dairy products.
In addition to nutrition advocacy, Dairy MAX works with dairy producers to strengthen long-term industry sustainability by encouraging innovation, responsible production practices, and stronger engagement with consumers. The organization believes that combining scientific research with effective public education will help reinforce dairy’s role in modern food systems.
As consumer preferences continue to evolve, Dairy MAX remains focused on advancing the dairy sector through scientific research, nutrition education, and innovation, helping position dairy products as an important source of high-quality nutrition while supporting the long-term growth and resilience of the dairy industry.