New product launches expand the brand’s portfolio with clean-label and party snacking options, supporting its growth in India’s premium packaged snack market.
Beyond Snack has expanded its premium banana chips portfolio with the launch of Beyond Snack ZERO and Beyond Snack VIBE, introducing two new product lines aimed at meeting the growing demand for healthier and more innovative snacking options. The launches strengthen the company’s position in India’s rapidly expanding packaged snack market while catering to different consumer preferences.
Beyond Snack ZERO has been developed as a clean-label offering featuring zero palm oil, zero preservatives, zero added colour, and zero added refined sugar. After four months of product development, the range delivers the brand’s signature taste and crunch while using a simplified ingredient profile. ZERO is available in Original Style, Peri Peri, and Salt & Black Pepper flavours in 50 g packs priced at ₹50.
The company has also introduced Beyond Snack VIBE, a new vertical-cut banana chip created for sharing and social occasions. The range debuts with the Masala Mingle flavour and is available in 50 g packs at ₹50 and 100 g packs at ₹100. According to the company, the new cut, flavour profile, and packaging were designed to offer a distinctive snacking experience while maintaining the brand’s focus on quality and texture.
Both product lines are being rolled out through Blinkit, Zepto, Swiggy Instamart, premium retail stores, and modern trade outlets across major cities including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, and Pune, reflecting the company’s omnichannel distribution strategy.
Founded in 2020, Beyond Snack sources Nendran bananas from more than 200 farmers in Kerala through an integrated farm-to-pack supply chain. The company reported revenue of ₹74 crore in the last financial year and is targeting ₹200 crore in annual recurring revenue through continued investment in product innovation, manufacturing, and distribution.
The launch of ZERO and VIBE highlights Beyond Snack’s strategy of expanding the premium banana chips category through clean-label formulations and differentiated product formats. By combining ingredient transparency with new snacking experiences, the company aims to strengthen its presence in India’s evolving packaged foods market.