Walmart-owned e-commerce giant plans pilot launch to challenge Zomato and Swiggy by expanding Flipkart Minutes into online food delivery.
Flipkart is preparing to enter India’s fast-growing online food delivery market, with a pilot launch expected within the next few weeks under its Flipkart Minutes platform. The move marks the Walmart-owned company’s latest expansion beyond e-commerce and quick commerce as it aims to compete with established food delivery leaders Zomato and Swiggy.
According to Flipkart Group CEO Kalyan Krishnamurthy, the company believes there is still room for innovation in the sector despite the dominance of existing players. Rather than competing solely on pricing, Flipkart plans to differentiate itself through improved customer experience, technology, and service offerings.
The initial rollout will begin as a single-city pilot, allowing the company to evaluate customer response and operational performance before considering a wider national expansion. Flipkart is expected to leverage its rapidly growing Flipkart Minutes network, dark stores, and logistics infrastructure to support fast and efficient food deliveries.
India’s online food delivery market continues to experience strong growth, driven by increasing urbanization, smartphone adoption, and rising consumer demand for convenience. Flipkart’s entry is expected to intensify competition while providing restaurants with another digital sales channel and consumers with additional delivery options.
The expansion also aligns with Flipkart’s broader strategy of building a comprehensive digital commerce ecosystem ahead of its anticipated public listing. By adding food delivery to its portfolio alongside e-commerce, quick commerce, digital payments, and grocery services, the company aims to increase customer engagement and strengthen its position in India’s rapidly evolving retail landscape.
If the pilot proves successful, Flipkart could emerge as a significant new competitor in India’s food delivery industry, further accelerating innovation, service improvements, and competition in one of the country’s fastest-growing digital commerce segments.