Malabar Rural Development Foundation (MRDF), the sister organisation of Milma, has introduced a new ready-to-cook product called “Milk Bhatura” as part of its expanding portfolio of convenience-based dairy foods.
The product was officially launched at a function held at the MRDF campus in Peringalam, Kozhikode. Milma chairman and MRDF managing trustee K S Mani inaugurated the launch by presenting the first packet to trustee P P Sathyan.
Made using Milma milk, the product is priced at Rs 55 per pack containing 10 bhaturas. The ready-to-cook item will be distributed through Milma parlours, retail outlets, and supermarkets across the region. Consumers can prepare the bhaturas by deep frying them in hot coconut oil before serving.
The launch reflects the growing demand for Milma’s value-added food products. Recently introduced products including ghee upma, butter idiyappam, ghee chapathi, pulissery, palada payasam, and ready-to-cook vegetable biryani have reportedly gained positive market response.
Speaking at the event, K S Mani said the increasing popularity and expanding range of Milma food products have led to discussions on establishing a separate food division to strengthen the organisation’s food business activities.
The event was attended by Malabar Milma director P Sreenivasan, MRDF trustee Sujatha, CEO George Kutty Jacob, senior dairy manager Mathew Varghese, and other officials.