€10 million investment upgrades Veszprém facility with a new production line, boosting premium ice cream innovation and European manufacturing capacity.
The Magnum Ice Cream Company (TMICC) has invested HUF 4 billion (approximately €10 million) to modernize its manufacturing facility in Veszprém, Hungary, reinforcing the site’s role as a key production hub within the company’s European supply network. The investment includes the installation of a new production line that will expand manufacturing capabilities and support the rollout of innovative premium ice cream products across European markets.
The upgraded Veszprém facility will now manufacture Magnum Bonbons, a new bite-sized premium ice cream format developed to meet growing consumer demand for portion-controlled treats, shareable desserts, and year-round snacking options. Producing the product locally is expected to improve production efficiency while accelerating its availability across multiple European countries.
Established in 1955, the Veszprém factory is one of TMICC’s most important manufacturing sites in Europe. The facility produces approximately 230 million ice cream units annually and supplies both the Hungarian market and export destinations with globally recognized brands, including Magnum, Cornetto, and Carte d’Or. The site also employs more than 500 people, making it a significant contributor to Hungary’s food manufacturing sector.
According to Péter Konecsni, General Manager for East Europe and Hungary at TMICC, innovation is increasingly shaping the ice cream category as consumers seek new formats and consumption occasions beyond the traditional summer season. He noted that the investment enables the company to scale new product concepts while strengthening long-term growth across European markets.
The modernization also enhances the factory’s operational capabilities by improving production precision, efficiency, and flexibility. With advanced manufacturing technology in place, the facility will be better equipped to produce multiple product formats while maintaining consistent quality standards and responding quickly to changing consumer preferences.
The investment forms part of TMICC’s broader strategy to strengthen its European manufacturing network following its establishment as an independent company. By combining innovation with localized production, the company aims to improve supply chain resilience, support new product development, and reinforce Hungary’s position as a strategic manufacturing base within its global operations.
As demand continues to grow for premium, convenient, and shareable frozen desserts, the upgraded Veszprém facility is expected to play an increasingly important role in delivering innovative ice cream products to consumers across Europe while supporting the company’s long-term expansion strategy.