Rising global popularity of matcha is encouraging Chinese producers to expand output and develop new products.
GUIZHOU, China – Surging demand for matcha across international markets is driving increased production in China’s Guizhou Province, one of the world’s leading matcha-producing regions. Industry players are expanding manufacturing capacity and developing a wider range of matcha-based products to meet growing consumer interest.
Tongren, known as China’s “Matcha Capital,” has emerged as a major hub for matcha production and exports. The region ranks first in China for matcha production and sales and has become one of the world’s largest exporters of the powdered green tea. Matcha produced in the region is now sold in dozens of countries and is increasingly used in beverages, confectionery, bakery products and other food applications.
The global popularity of matcha has risen sharply in recent years, driven by consumer interest in specialty tea beverages and health-focused products. As demand continues to outpace supply in some traditional producing regions, Chinese manufacturers are increasing investments in cultivation, processing and product innovation to strengthen their position in the global market.Industry experts expect demand for matcha to remain strong, creating opportunities for further expansion of production and exports. Chinese producers are focusing on quality improvements, branding and value-added products as they seek to capture a larger share of the growing global matcha market.