Stars + Honey Secures $24 Million Investment from VMG Partners
Detroit-based Stars + Honey has secured a $24 million investment from VMG Partners to accelerate its growth and expand its market presence. The funding will support the company’s omnichannel expansion strategy, ongoing product innovation, and brand development efforts.
As part of its growth plans, Stars + Honey will establish a new 60,000-square-foot manufacturing facility in Novi, Michigan. The facility is scheduled to begin operations in the fourth quarter of this year and is expected to enhance production capacity while supporting future expansion.
Founded in 2023 by Daniel Rainey, Stars + Honey was created to offer consumers a collagen protein bar focused on wellness benefits such as skin elasticity, hair health, and joint support. The company’s products are made with Type I and Type III grass-fed bovine collagen peptides, delivering 15 grams of protein and fewer than 200 calories per bar.
The brand currently offers 18 flavors, all developed internally, reflecting its emphasis on quality and product innovation.
Commenting on the investment, Rainey said the company was built with a commitment to bringing greater care, craftsmanship, and attention to detail to the protein bar category. He noted that achieving the desired level of quality and control required the company to develop and refine many processes in-house, ultimately shaping the brand’s unique approach to product development.