New Nurri Kids beverage delivers high protein, low sugar, and essential nutrients for children aged four and above
Nurri has expanded its portfolio of protein-based dairy beverages with the launch of Nurri Kids, an ultra-filtered protein shake specifically developed for children. The new product is now available nationwide through Sam’s Club stores and marks the brand’s entry into the growing children’s nutrition category.
The company said the new shake has been formulated to provide a balance of nutrition and taste for growing children. Each serving contains 10 grams of protein and just 2 grams of sugar, while also delivering nine essential vitamins and minerals to support everyday nutrition. Made from ultra-filtered milk, the beverage is designed to offer a smooth, creamy texture and a familiar chocolate milkshake flavor that appeals to young consumers.
According to Nurri, the product was created to address a gap in the children’s nutrition beverage market, where parents often struggle to find options that combine nutritional value with taste. The company emphasized that Nurri Kids is intended to provide a convenient nutrition solution for breakfast, school lunches, after-school snacks, and on-the-go consumption.
The shake is recommended for children aged four years and older and derives its protein entirely from dairy-based ultra-filtered milk. The company also notes that the product is free from gluten, eggs, soy, fish oils, and shellfish, although it contains cow’s milk and is therefore unsuitable for individuals with milk allergies.
The launch builds on Nurri’s rapid growth in the dairy beverage segment. The brand has gained attention in recent years with its high-protein milk shakes, which offer up to 30 grams of protein and low sugar content, and has expanded distribution across major retailers including Costco, Sam’s Club, Walmart, and Target.
With the introduction of Nurri Kids, the company aims to strengthen its presence in the nutrition market while offering families a convenient beverage option that combines protein, essential nutrients, and kid-friendly taste in a ready-to-drink format.